URL details: digitalbobwork.com/blog/swaying-bourbon-drinkers-to-switch-to-a-new-blended-scotch

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URL title: Dewar's Scratched Cask Case: Swaying Bourbon Drinkers to Switch to a New Blended Scotch — digitalbobwork
URL description: DEWAR’S Blended Scotch Whiskey recognized a huge growth challenge. They found themselves fighting against the stubborn perception that all Scotch tastes like dirty socks compounded by the recent success Bourbon was having among Millennials. Yet, as a category not known for innovating, DEWAR'S attacked the business opportunity head-on by developing a new, smoother, more flavorful blended Scotch. DEWAR'S tapped our team for the idea and plan, leading our target to points-of-trial/purchase with uni
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