URL details: redmarketing.blog/2020/02/23/the-purposelessness-of-brand-purpose/
URL title:
The Purposelessness of Brand Purpose - R.E.D. MARKETING: Relevance, Ease & Distinctiveness
URL paragraphs:
Amidst today’s prevalence of wokeness and greenwashing among brands, it’s easy to forget that the basic idea of a brand having a “purpose” wasn’t even a thing just ten years ago. Before that, marketers claimed to be seeking an emotional connectio
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