URL details: www.sec-sight.com/post/b2b-tech-challenge-what-if-one-of-your-buyers-is-inside-it-but-ten-others-are-outside-way-out
URL title:
B2B Tech Challenge – What if one of your buyers is inside IT, but ten others are outside, way out?
URL description:
The purchasing landscape for acquiring new technology has become more complicated. More peripheral stakeholders, influencers and tire-kickers are now part of the mix. Buying ‘committees’ have emerged and often have more than ten contributing members. Much of this is a result of employee displacement caused by a two-year pandemic. According to LinkedIn’s “Age of Agility Global Report” — ‘we are in an era of decentralized technology purchasing decisions, with non-IT functions playing a greater rol
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