URL details: mummadadda.net/marketing-strategy/
URL title:
MUMMADADDA MUMMADADDA Grown up and measurably more effective marketing
URL description:
Mummadadda know how people’s minds work. With a healthy dose of respect to
Daniel Kahneman we know that, in any marketing strategy it’s important to
sell the sizzle first and back up with the rational second. Create desire
and then give people reasons to want to engage with your brand or
organisation. If your brand can genuinely improve upon some aspect of their
life you’ll go further. Knowing how to illustrate that journey and build a
joined up on and offline coherent marketing strategy is some
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