URL details: dontbuythisblog.com/marketing/when-prophecies-fail-what-a-marketer-can-learn-from-cognitive-dissonance/#respond
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When prophecies fail – what a marketer can learn from cognitive dissonance – Don't Buy This Blog
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I have always been intrigued by the possible learnings we can derive from the field of social psychology. What makes our customers act in a certain way? What are their beliefs? The work and studies from Zimbardo, Bandura and Milgram all show an interesting
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