URL details: mummadadda.net/made-up-in-the-maldives/
URL title:
MUMMADADDA MUMMADADDA Grown up and measurably more effective marketing
URL description:
Mummadadda knows that modern brands are not unlike you and me. We have many
different voices, depending upon who we’re speaking with. It’s important to
have light and shade and a playful as well as a serious side. Obviously the
tone of voice in your annual report & accounts (projects which I cut my
copywriting teeth in) will be very different to how you might talk to your
younger customers on social media. Tone of voice is one of the many ways
that a brand can practise the delicate art of dissim
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