URL details: mummadadda.net/content-strategy-creation/
URL title:
MUMMADADDA MUMMADADDA Grown up and measurably more effective marketing
URL description:
There’s a lot of ‘song & dance’ knocking around when you hear the word
‘content’. We love to demistify things. Content is creative. Creative is
content. Whoops, there. we said it! There are many different types of
content. As many as the various tasks it has to perform. Some has to be
hyper relevant and come out trumps in search. Other forms of content are
meant to fly and connect to audiences, having an organic and unpredictable
life of their own. Executing content to the correct fidelity for p
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